Faith Integration Essay Example | Topics and Well Written Essays - 500 words - 1

Faith Integration - Essay Example Today, marketing management is more than the delivery of goods and services to customers. It is the science and art of effectively selecting target markets, maintain and growing customers base by developing, availing and communicating greater customer value (Kotler & Keller, 2012). Thus, the verse correlates to the marketing management principles in a way. The verse gives an assurance to the Israelites whom may be considered as the customers. Joshua is the individual who is developing and delivering to them through communicating the value attached to God’s Promised Land. Joshua was informed that there was an assurance of victory. Likewise in marketing management perspective, there is an assurance of market target and growing customer base through effectively obeying and applying accepted marketing principles. For instance, marketing management should be ethical and never apply malpractices. The book of Joshua talks of, â€Å"Do not be terrified, do not be discouraged". Through analysis, God gives encouragement and hope to the Israelites that He won’t forsake them as long as they trust in Him (Spence, 2013). This particular part of the Scripture echoes to marketing management to be hopeful despite the dynamic business environment that they operate. The dynamic business environment that marketers operate is full of competition and unethical practices, and as such, the verse prepares marketing managers in the world full of intimidation (Sites, et al., 2009). From a religious point of view, the marketing management is required to translate this statement to be a motivation from God, and use the energy to propel the company to a profitable level. Other qualities of marketing management include developing plans, capturing insights, building the brand, shaping the market offerings, and creating Long-Term growth. These tasks also pertain to what Joshua had to do. For example, Joshua had to develop a proper plan in the best way possible to attack Jericho. Likewise,